MRR, or monthly recurring revenue, is the life of a SaaS business. It’s essential data to manage and improve your business. And the MRR schedule is one of the most requested data items in due diligence. The SaaS MRR schedule, or sometimes called the MRR waterfall, is the source of key SaaS metrics. It’s also […]
Revenue Retention
How to Calculate Churn and Retention in SaaS
Guide to Churn and Retention Metrics You’ve often heard that churn is a company killer for SaaS and subscription businesses. To be more specific, high customer churn and long CAC payback periods will most definitely burn through your cash and ultimately lead to the demise of your business. Therefore, it’s critical to track, monitor and […]