MRR, or monthly recurring revenue, is the life of a SaaS business. It’s essential data to manage and improve your business. And the MRR schedule is one of the most requested data items in due diligence. The SaaS MRR schedule, or sometimes called the MRR waterfall, is the source of key SaaS metrics. It’s also […]
MRR
What is Monthly Recurring Revenue in SaaS?
Guide to Monthly Recurring Revenue (MRR) There is no shortage of terms and acronyms in SaaS, and monthly recurring revenue (MRR) is one of them. SaaS revenue terms can be quite confusing, especially around recurring revenue. Is it MRR, ARR, ARPA, revenue recognition or bookings? In this post, I’ll define monthly recurring revenue, its many […]
Achieving Profitability in SaaS
Achieving Profitability in SaaS Underneath the hood, SaaS economics can get a little tricky and nuanced. Based on the economic realities of your business, do you know how fast (or slow) you are achieving profitability in SaaS? How fast a SaaS company can reach gross margin profitability is based on key SaaS metrics such as […]