When I was a CFO at a private equity (PE) backed company, I was always a little envious of the PE folks. They got so many investment looks at different SaaS companies. And they built their SaaS muscle through the management of their SaaS portfolio companies. That’s changed now that I’m a fractional SaaS CFO. […]
Cost of ARR
SaaS CAC Ratio | How to Calculate and Why It Matters
The cost of customer acquisition is one of the most analyzed SaaS metrics. But it doesn’t have to be complex or hard to calculate. Enter the SaaS CAC Ratio. Or Cost of ARR as I call it. Slightly different than CAC (customer acquisition costs), the CAC ratio studies the relationship between new and expansion bookings […]