There are four key finance data sources that we need monthly to scale our SaaS business. This data can mean the difference between running financially blind and financial transparency. The data sources that I outline below are core to my financial framework. I follow a sequential process to build data discipline and data integrity. You […]
bookings
The SaaS Bookings Report | Why it Matters
The path to financial transparency requires a strict, monthly data routine. One of the reports that contributes to this routine is the software bookings report. And it’s one of the biggest data mistakes that I see in SaaS. Without solid bookings data, we cannot track the performance of our sales team, forecast revenue accurately, and […]
Five Critical Reports to Manage Your SaaS Business
There are hundreds of reports that we could create to manage our SaaS businesses. In fact, I’m sure our CRM, accounting, and BI systems are littered with reports that no longer see the light of day. With so much data trapped in our SaaS business, it can be extremely hard to limit our focus to […]
Bookings vs Invoicing vs Revenue | The SaaS Revenue Cycle Explained
The SaaS revenue cycle all starts with bookings. But what is a booking? And how does a booking differ from invoicing and revenue? SaaS is full of metrics, but in this case, we are mixing SaaS and accounting terminology to make things even more confusing. In this post, I will explain the differences among a […]
Sales Pipeline Conversion Model
Sales Pipeline Conversion Model I have been meaning to create a sales pipeline model for a while. How many of us forecast increases in software bookings based on the number of sales reps, their quota, and achievement levels? I can raise my hand to this question. # of Sales Reps x Quota x % Achievement […]