How to Calculate Customer Acquisition Costs (CAC) – Video
In this 3.5 minute video, I explain how to calculate Customer Acquisition Costs (CAC). This is my first video, so please take a moment to provide feedback and let me know what you like and what could be improved.
Please also see my post for a detailed explanation of Customer Acquisition Costs.
How to Calculate Customer Acquisition Costs – Video Outline
- The formula – how to calculate
- The required inputs
- Marketing Expense
- Sales Expense
- New Customers
- Allocation of Sales and Marketing Expense
- CAC Formula Considerations