The path to financial transparency requires a strict, monthly data routine. One of the reports that contributes to this routine is the software bookings report. And it’s one of the biggest data mistakes that I see in SaaS. Without solid bookings data, we cannot track the performance of our sales team, forecast revenue accurately, and […]
Bookings
Bookings vs Invoicing vs Revenue | The SaaS Revenue Cycle Explained
The SaaS revenue cycle all starts with bookings. But what is a booking? And how does a booking differ from invoicing and revenue? SaaS is full of metrics, but in this case, we are mixing SaaS and accounting terminology to make things even more confusing. In this post, I will explain the differences among a […]
Sales Pipeline Conversion Model
Sales Pipeline Conversion Model I have been meaning to create a sales pipeline model for a while. How many of us forecast increases in software bookings based on the number of sales reps, their quota, and achievement levels? I can raise my hand to this question. # of Sales Reps x Quota x % Achievement […]