The health of your recurring revenue in SaaS is paramount. Healthy revenue drives predictable cash flow and higher valuations. Typically, you measure Gross Dollar Retention and Net Dollar Retention to assess the stickiness of your revenue. However, there is another metric that compliments retention. It’s called the renewal rate. You need to understand more than […]
Author: Ben Murray
The Rule of 40 SaaS | How to Calculate and Why It Matters in 2025? (Updated)
The rule of 40 in SaaS is a simple financial framework that balances revenue growth versus profit margins. It’s a rule of thumb to quickly determine the health and/or attractiveness of your SaaS company. You’ve probably heard of the rule of 40, but the application of the formula can be somewhat ambiguous. What exactly is […]
How to Calculate Net Dollar Retention
Net dollar retention measures the amount of revenue that you keep and expand in your existing customer base. Net dollar retention (NDR) along with gross dollar retention (GDR) have become popular metrics in the valuation world. Retention is Pillar 2 of my 5 Pillar SaaS Metrics Framework. Retention is critical to track, monitor, and improve […]
How to Calculate LTV with Variable Revenue
SaaS revenue models are changing, and so should our SaaS metrics. A SaaS founder emailed me recently about the customer lifetime value metric. His SaaS company has significant usage revenue in addition to traditional subscription MRR. However, traditional SaaS metrics are commonly set up for just one revenue stream. Customer lifetime value (LTV or CLTV) […]
What is Cash-adjusted EBITDA
At some point in your SaaS journey, you will be asked about your EBITDA. And then someone will calculate your cash-adjusted EBITDA. Say what? EBITDA represents Earnings Before Interest, Taxes, Depreciation, and Amortization. It’s a widely used measure of financial profitability. EBITDA attempts to eliminate non-cash and non-operating items. Over the long run, it measures […]
How to Calculate CAC Payback Period with Variable Revenue
SaaS pricing and revenue models are evolving and so must traditional SaaS metrics. If we don’t adapt metrics formulas for our revenue streams, our metrics output will be incorrect and misleading. The CAC payback period is one of my favorite metrics. However, it will lead you done the wrong path if you have subscription revenue […]
How to Accelerate Your Financial Maturity
Financial discipline never goes out of style. CFO’s have a good laugh when the market and pundits start calling for financial awareness. When times are good, let’s grow as fast as possible and burn a ton of cash. However, when market sentiment turns negative, let’s control spend and assess our cash runway. Harder economic times […]
Your Investors Want Better Data, Now What
I was chatting recently with an early-stage SaaS founder. She just took on her first round of venture capital. And just like that, the new investors want better data to drive decisions. No more gut decisions and managing your business with your bank account. Now what? My new investors want better data to make decisions. […]
How to Structure Your SaaS P&L
The SaaS P&L is critical to the management of your SaaS business. I talk about the SaaS P&L (profit and loss statement) almost every week with SaaS founders, finance, and accounting teams. At this point, I’ve reviewed hundreds of SaaS P&Ls (also called an income statement). I’d say about 90% of them are structured incorrectly, […]
How to Calculate Your Overall CAC Payback Period
Customer acquisition cost, or CAC, is a ubiquitous SaaS metric. It’s a core sales and marketing efficiency metric. CAC measures the amount of expense to acquire a new customer and the associated revenue from that customer. However, CAC as a standalone measure does not tell us much. We need context. This context comes in the […]