Greetings! Ben here. I’m a SaaS CFO. I was an in-house SaaS CFO and now a fractional SaaS CFO, instructor, and coach. I’ve helped hundreds of SaaS companies improve their SaaS metrics, SaaS finance, and SaaS accounting. I’ve helped 1000’s of your SaaS colleagues at my academy at TheSaaSAcademy.com.
After so much practice calculating SaaS metrics, I discovered a process to calculate SaaS metrics for all types of SaaS companies. This process also assesses the health of your SaaS finance data.
There are 4 key finance data sources that are critical to create repeatable and accurate SaaS metrics. Without this data, you are running blind.
SaaS Metrics Assessment
I created a SaaS Metrics Assessment to analyze the current state of your four key finance data sources. These include your:
- Bookings Data
- Financial Data
- HRIS Data
- Customer / Revenue Data
These data sources are necessary to calculate SaaS metrics for your business. With accurate SaaS metrics, you can make better data-driven decisions to scale your business.
The SaaS Metrics Assessment is a one-time project. It includes a report that provides prescriptive action and education on how to improve your SaaS finance data foundation.
Key SaaS Metrics for Investors
Your Board, investors, potential investors, and potential acquirors want to know your true economic performance. Your financials only take you so far in Board meetings and due diligence.
I developed my 5 Pillar SaaS Metrics Framework below to help guide SaaS businesses as they scale. Your stakeholders want to know these SaaS metrics.
An optional phase 2 add-on to my SaaS metrics assessment package includes calculating your SaaS metrics based on my framework below.
SaaS Metrics Benchmarks
As part of the phase 2 add-on, we will benchmark the performance of your SaaS business with the latest available benchmarks.
You can see an example of benchmarking in action below. This is my custom-coded SaaS metrics dashboard application. All clients receive 6 months of free access to my dashboard.
With phase 2, we will load your metrics to the dashboard below so that you can publish, communicate and track the performance of your SaaS company.
Next Steps
Let’s talk. Contact Ben Murray here or set up a discovery call here. Talk soon!