CAC Payback Period Video Tutorial
In this 5 minute video, I explain how to calculate CAC Payback Period, how to interpret the result, and key considerations when using this important SaaS metric.
Please also see my post for a detailed explanation of the CAC Payback Period.
How to Calculate the CAC Payback Period – Video Outline
- The formula – two methods to calculate and two examples
- What is the CAC Payback Period
- What is a good payback length
- What is Average Cost of Service (ACS) in SaaS
- Why CAC is like debt
- Key considerations when using this SaaS metric
Download the PPT slides in this video below.